{"id":1135,"date":"2017-03-15T17:13:57","date_gmt":"2017-03-15T16:13:57","guid":{"rendered":"https:\/\/blog.maxer.hu\/?p=1135"},"modified":"2022-04-11T12:05:02","modified_gmt":"2022-04-11T11:05:02","slug":"nyomd-eloben-facebook","status":"publish","type":"post","link":"https:\/\/maxer.hu\/blog\/nyomd-eloben-facebook\/","title":{"rendered":"Nyomd \u00e9l\u0151ben a Facebook-on!"},"content":{"rendered":"

\"\"<\/a>Kezd\u0151 l\u00e9p\u00e9sek a Facebook \u201e\u00c9l\u0151 ad\u00e1s\u201d Marketinghez<\/h2>\n

A Facebook Live, vagyis \u201e\u00c9l\u0151 ad\u00e1s\u201d k\u00e9t vil\u00e1got hoz \u00f6ssze: az interakt\u00edv vide\u00f3t \u00e9s a legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi platformot.<\/p>\n

Maga a streaming nem egy \u00faj dolog. Youtube \u00e9s a Periscope sikere m\u00e1r \u00e9vekkel ezel\u0151tt el\u0151re jelezte. A mozg\u00f3k\u00e9pes tartalmak jobban el\u00e9rik az embereket, mint a sz\u00f6vegek \u00e9s k\u00e9pek, kutat\u00e1sok szerint 12-szeresen, mint m\u00e1s tartalom fajt\u00e1k. R\u00e1ad\u00e1sul a Facebook algoritmusa el\u0151nyben r\u00e9szes\u00edti ezek megjelen\u00edt\u00e9s\u00e9t a h\u00edrfolyamban, amivel m\u00e9g t\u00f6bb emberhez lehet eljutni.<\/p>\n

Ez az \u00fatmutat\u00f3 seg\u00edt abban, mi\u00e9rt \u00e9rdemes Facebook Live-ot haszn\u00e1lnod, \u00e9s hasznos tan\u00e1csokkal szolg\u00e1l, hogyan k\u00e9sz\u00edtsd el az els\u0151 vide\u00f3dat.<\/p>\n

A Live streaming k\u00f6nnyebb, mint gondoln\u00e1d<\/h2>\n

A Facebook Live egy igencsak hat\u00e9kony m\u00f3dszer, amellyel k\u00f6nnyed\u00e9n szerezhetsz \u00fajabb k\u00f6vet\u0151ket. Olyan c\u00e9gek, szolg\u00e1ltat\u00e1sok haszn\u00e1lj\u00e1k m\u00e1r, mint a Clemson Tigers, Kate Spade, Martha Stewart, Southwest Airlines, vagy a BuzzFeed.<\/p>\n

Mik\u00f6zben n\u00e9zz\u00fck az \u00e9l\u0151 streaming ad\u00e1st, val\u00f3s id\u0151ben reag\u00e1lhatunk r\u00e1, de a video gazd\u00e1ja is \u00fczenhet a n\u00e9z\u0151knek. Ez pedig remek lehet\u0151s\u00e9g arra, hogy er\u0151s \u00e9s szem\u00e9lyes elk\u00f6telez\u0151d\u00e9seket gener\u00e1ljunk. Az \u00e9l\u0151 Facebook tartalommal hat\u00e1sosan hirdethetj\u00fck term\u00e9k\u00fcnket, szolg\u00e1ltat\u00e1sainkat, de \u00e9l\u0151 interj\u00fat is levez\u00e9nyelhet\u00fcnk, bemutathatjuk a kulisszatitikokat, vagy ak\u00e1r r\u00f6vid szemin\u00e1riumokat tarthatunk a legfontosabb tudnival\u00f3kr\u00f3l.<\/p>\n

Egyszer\u0171 telep\u00edteni, nincs sz\u00fcks\u00e9g k\u00fcl\u00f6n szoftverre, vagy valamif\u00e9le speci\u00e1lis applik\u00e1ci\u00f3ra. Mind\u00f6ssze egy Facebook fi\u00f3kra \u00e9s egy okostelefonra. Amikor k\u00e9szen \u00e1llsz az \u00e9l\u0151 ad\u00e1sra, \u00e9rints meg a \u201eMi j\u00e1r az fejedben?\u201d mez\u0151t, a h\u00edrfolyam tetej\u00e9n \u00e9s nyomj egyet a \u201eLive Video\u201d-ra. \u00cdrj egy r\u00f6vid c\u00edmet, v\u00e1laszd ki a hallhat\u00f3s\u00e1god \u00e9s klikkelj a \u201eGo Live\u201d-ra. Az \u00e9l\u0151 ad\u00e1sok legfeljebb harminc percesek lehetnek, egy \u00f3ra jelzi, mennyi id\u0151d van m\u00e9g h\u00e1tra.<\/p>\n

\"\"<\/a><\/p>\n

P\u00e1r j\u00f3tan\u00e1cs, hogy a legt\u00f6bbet hozhasd ki az \u00e9l\u0151 ad\u00e1sodb\u00f3l:<\/h2>\n

Nyugodj le, \u00e9s besz\u00e9lj tiszt\u00e1n, \u00e9rthet\u0151en. Ne kalandozz el, f\u00f3kusz\u00e1lj a t\u00e9m\u00e1dra.<\/p>\n

Mutatkozz be, \u00e9s mondd el, mir\u0151l besz\u00e9lsz, \u00e9s jelezd, mennyi ideig tart majd az ad\u00e1sod.<\/p>\n

Fontos a gyors \u00e9s stabil internet kapcsolat, \u00e9s sz\u00fcntesd meg a h\u00e1tt\u00e9rzajokat. Ha a kapcsolat megszakad, akkor keress egy jobb kapcsolatot. Ha megfelel\u0151en gyors az \u00e9l\u0151 ad\u00e1shoz, automatikusan \u00fajrakapcsol\u00f3dik az app.<\/p>\n

Miel\u0151tt elkezden\u00e9d, \u00edrj egy beharangoz\u00f3t az esem\u00e9nyr\u0151l. Keltsd fel a figyelmet az ismer\u0151seid k\u00f6z\u00f6tt. Ha n\u00e9mi p\u00e9nzt sz\u00e1nsz r\u00e1, \u00e9s a Facebook-on hirdeted, akkor val\u00f3sz\u00edn\u0171leg m\u00e9g t\u00f6bbeket el tudsz \u00e9rni.<\/p>\n

Tarts m\u00e9rt\u00e9ket a visszajelz\u00e9sekkel, tanuld meg, mit szeretne a hallgat\u00f3s\u00e1god.<\/p>\n

A hozz\u00e1sz\u00f3l\u00e1sokra \u00e9s k\u00e9rd\u00e9sekre v\u00e1laszolj hamar, \u00e9s eml\u00edtsd meg a kommentel\u0151 nev\u00e9t is, akinek v\u00e1laszolsz.<\/p>\n

A lehet\u0151 legt\u00f6bb n\u00e9z\u0151 el\u00e9r\u00e9s\u00e9hez maradj legal\u00e1bb t\u00edz percig ad\u00e1sban, m\u00e9g ha ha nem akarod kihaszn\u00e1lni a f\u00e9l\u00f3r\u00e1t.<\/p>\n

Mentsd el az ad\u00e1sod, hogy k\u00f6vet\u0151id, vagy rajong\u00f3id k\u00e9s\u0151bb is megn\u00e9zhess\u00e9k, \u00e9s megoszthass\u00e1k m\u00e1sokkal. A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t haszn\u00e1l\u00f3k h\u00e1romszor nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel n\u00e9znek \u00e9l\u0151 tartalmakat, mint m\u00e1sok. Nyilv\u00e1n nem szeretn\u00e9d elidegen\u00edteni magadt\u00f3l azokat sem, akiknek \u00e9ppen m\u00e1s dolguk volt, amikor lenyomtad az ad\u00e1sod.<\/p>\n

K\u00f6nnyed\u00e9n szerezhetsz visszat\u00e9r\u0151 n\u00e9z\u0151ket azzal, hogy megeml\u00edted nekik, hogy iratkozzanak fel a k\u00f6vet\u0151id k\u00f6z\u00e9 a jobb fels\u0151 sarokban l\u00e1that\u00f3 gombbal. \u0150k \u00e9s az ismer\u0151seid mindig l\u00e1tj\u00e1k, ha \u00e9ppen \u00e9l\u0151ad\u00e1sban vagy.<\/p>\n

Mindig sz\u00f3l\u00edts fel valamilyen aktivit\u00e1sra az ad\u00e1s v\u00e9g\u00e9n, mondd el mikor j\u00f6ssz legk\u00f6zelebb, \u00e9s k\u00f6sz\u00f6nd meg a figyelmet.<\/p>\n

Ha vid\u00e1m, er\u0151teljes, \u00e9s megnyer\u0151 a tartalmad, mindenk\u00e9ppen kell egy \u00fczenet, amivel megmozgatod a hallgat\u00f3s\u00e1god. Ezt mondd el t\u00f6bbsz\u00f6r is, de el\u0151tte j\u00f3l gyakorold be.
\nSose feledd: az \u00e9l\u0151 ad\u00e1s csak egy eszk\u00f6z a sok k\u00f6z\u00fcl a marketing strat\u00e9gi\u00e1dban.<\/p>\n

L\u00e1jk? L\u00e1jk! \ud83d\ude09<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kezd\u0151 l\u00e9p\u00e9sek a Facebook \u201e\u00c9l\u0151 ad\u00e1s\u201d Marketinghez A Facebook Live, vagyis \u201e\u00c9l\u0151 ad\u00e1s\u201d k\u00e9t vil\u00e1got hoz \u00f6ssze: az interakt\u00edv vide\u00f3t \u00e9s a legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi platformot. Maga a streaming nem egy \u00faj dolog. Youtube \u00e9s a Periscope sikere m\u00e1r \u00e9vekkel ezel\u0151tt…
B\u0151vebben<\/a><\/p>\n","protected":false},"author":1,"featured_media":1141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,55],"tags":[50,71],"yoast_head":"\nNyomd \u00e9l\u0151ben a Facebook-on! - MAXER BLOG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maxer.hu\/blog\/nyomd-eloben-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nyomd \u00e9l\u0151ben a Facebook-on! - MAXER BLOG\" \/>\n<meta property=\"og:description\" content=\"Kezd\u0151 l\u00e9p\u00e9sek a Facebook \u201e\u00c9l\u0151 ad\u00e1s\u201d Marketinghez A Facebook Live, vagyis \u201e\u00c9l\u0151 ad\u00e1s\u201d k\u00e9t vil\u00e1got hoz \u00f6ssze: az interakt\u00edv vide\u00f3t \u00e9s a legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi platformot. 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